Welcome to EsmaPedia, the ultimate resource for all things Esma Ilyas! Ever wondered about the driving force behind the fashion mogul? Curious about the inspiration behind her iconic brands? Now's your chance to ask Esma herself! Well, not exactly her, but an AI chatbot trained on publicly available information about her. Get ready to explore the world of Esma Ilyas through a new lens.

Ask away and see what you discover!

• Esma, what were some of the biggest challenges you faced when first starting out as an entrepreneur, especially at such a young age?
• Your brands, especially Cry Baby, often tap into a sense of nostalgia. Can you tell us more about what draws you to the past and how you incorporate it into your work?
• You've spoken about feeling lost after high school. How did you find your way and what advice would you give to young people who might be experiencing something similar?
• From Ivory Ella to Cry Baby, your brands often have a philanthropic element. Why is giving back important to you and how do you choose the causes you support?
• What role do you think social media plays in building a successful brand in today's world, and how do you approach it differently?

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